Tamarack Process Schematic

01 Foundation

Each component has its own steps — completed as needed before the retainer begins.

Pillar 01

Brand Identity

Strategy · Visual Identity · Key Messaging

Brand strategy + positioning
Audience definition
Key messaging + voice
Visual identity + design system

✓Already have this? We assess + carry forward.

Pillar 02 · The driver

Marketing Strategy

The plan that drives everything below.

Goal setting + market research
Campaign strategy + roadmap
Distribution + channel strategy
Content strategy (general)

Scoped to client needs.

Pillar 03

Website

Digital tooling

Strategy + sitemap
Wireframes
Prototyping
Design + build + launch
SEO + AIO foundation

We assess — can build if needed.

Standalone

Projects

No retainer required.

Photo · Video · Graphic Design
Website
Activation · Event
Organic Social Strategy
Paid Ad Strategy
Visual Identity

Scoped + billed per project.

02 Setup

One-time and periodic. Everything gets wired up so the retainer can run.

Tracking + Pixels

Meta, Google Analytics, ad infrastructure + tags

Google Business Profile

Setup + optimisation. Local search presence.

Social Media Infrastructure

Platform + ad account setup

Website Data, Tracking + Analytics

Tied to the website

AI Search Optimisation

AIO layered across all surfaces — discoverable in LLM answers.

Central repository

Content Bank

Assets organised + catalogued. Delivered to client; Tamarack retains a copy.

03 Retainer

The baseline. Always-on. Ongoing awareness + consideration.

Retainer Services

Always-on

The engine that runs every month. Campaigns plug into this.

Social Media Management

Organic Social Management
Boosted Posts
Posting Cadence + Content Pillars

Post Production + Design

Assets from existing content
Client-supplied content
Repurposing + templates

Google Search

Brand search protection
Google Business management
Ongoing search presence

Reporting + Analysis

Monthly baseline review
What worked, what didn't
Informs next month's plan

04 Campaigns

Plug into the base retainer. Reactive bursts or compounding year-long arcs.

On-Demand Campaigns

Individual · Digital and/or Physical · Awareness, consideration, conversion

Billed as suggested or approved. No retainer required — but recommended.

Step 01

Campaign Strategy

Goals + KPIs

Content treatment

Execution plan

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Step 02

Content Creation

Photo · Video · Graphic Design

All content populates the content bank for redistribution.

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Step 03

Distribution

Organic Social · Paid Ads · Physical Campaign or Activation

Posts may be additive to or in replacement of base-level posts — determined per campaign.

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Step 04

Reporting

Campaign-specific

Extra on top of retainer

Multiple On Demand Campaign Arc Repeats annually

Requires full Tamarack marketing strategy.

Planned + sequenced toward shared annual goals.

Year start Year end

Campaign 01 On-Demand Campaign 1 Establish audience, creative bed, early signal. On-demand

Campaign 02 On-Demand Campaign 2 Layer creative bursts. Test + learn. On-demand

Campaign 03 On-Demand Campaign 3 Amplify what's working. Double down. On-demand

Campaign 04 On-Demand Campaign 4 Convert + close out toward year-end goals. On-demand

Could be more, could be fewer. The count flexes to the strategy — what stays constant is the sequence.

Each campaign builds on the last toward shared year-end goals.